In his photographs, Roe Ethridge uses the real to suggest—or disrupt—the ideal. Through commercial images of fashion models, products, and advertisements, as well as intimate moments from his own daily life, he subverts the residual authority of established artistic genres such as the still life or the portrait, merging them with the increasingly pervasive image culture of the present. The continuous cross-pollination of fine art and applied photography has come to be the hallmark of Ethridge’s practice.
Created in response to the covid-19 pandemic, the Artist Spotlight series highlights individual artists, one week at a time, whose exhibitions have been affected by the health crisis. A single artwork by the artist is made available with pricing information for forty-eight hours only.
Artist Spotlight: Roe Ethridge features a work directly from his exhibition Old Fruit, his first solo show with the gallery in New York. The work will be unveiled below on Friday, May 1, at 6am edt. For updates, please contact the gallery at email@example.com.