Jason Nocito’s New York City 90’s roots, working as a darkroom printer by day and playing in bands at night, are evident in his work. The street lifestyle images he created of his friends during this time revealed their beauty and anxieties, dark and funny, restless and generous. His relentless experimentation from in-camera to post production, large format to iPhone, captured across the publication of his 25 book projects, is done without losing sight of his core interest in showcasing the charms of humanity. All this combines to make Jason one of the most exciting, bleeding edge image makers of our time and a valuable long-term resource for the biggest brands in the world.